Who We Are
Trusted partners in mass tort case acquisition with over two decades of digital marketing expertise.
Our Story
NIB Direct was founded on a simple principle: to provide law firms with high-quality, ethically-sourced leads for mass tort case acquisition without the financial risk.
With over two decades of digital marketing experience, we've built our reputation on delivering results that exceed expectations while maintaining the highest standards of integrity and compliance.
Our team understands that mass tort cases require sensitivity, empathy, and a conscientious approach. That's why all our partner intake centers are trauma-informed—we're not just lead generators, we're partners in your mission to help injured parties seek justice with dignity and care.
Our Core Values
WE PRIORITIZE THE TEAM
As we elevate ourselves, we lift the entire team to new heights. Every self-improvement amplifies our collective success.
- Demonstrate integrity in all actions, cultivating a culture of honesty and accountability
- Be the dependable force; honoring commitments, earning trust and reliability from the team
- Embrace the team spirit; when one moves, we all advance
WE EMBRACE CURIOSITY
In every question lies opportunity; our curiosity drives transformative thinking.
- Chase understanding, turning complexity into clarity
- Push beyond the surface by challenging concepts and questioning 'Why?'
- Value every interaction as a learning opportunity
WE DEMONSTRATE COURAGE
Bias to action and bravery steer us through every challenge.
- Address challenges directly, delivering solutions, not just identifying problems
- Be the doer; act on challenges and prefer progress over perfection
- See every risk as a chance to learn and grow, win or lose
WE ARE PASSIONATE PROBLEM SOLVERS
Passion ignites our core, together we are an unstoppable force.
- Fuel your obsession: this isn't just a job; it's the pulse of your day
- Get your adrenaline fix: Here, passion isn't just a word—it's the rush that drives you to push limits

Going the Extra Mile
Our Culture
At NIB Direct, we don't just talk about going the extra mile—we live it. Our team embodies a spirit of adventure, determination, and relentless pursuit of excellence.
Like navigating challenging terrain, we approach every campaign with focus, skill, and the confidence that comes from years of experience. We're not afraid to take the road less traveled if it means better results for our partners.
Adventurous: We embrace challenges and innovative solutions
Determined: We persist until we deliver exceptional results
Experienced: We navigate complexity with confidence and skill
What Sets Us Apart
Our unique approach combines decades of expertise with cutting-edge technology and unwavering ethical standards.
20+ Years of Experience
Over two decades of digital marketing expertise focused exclusively on legal case acquisition. We know what works because we've been perfecting it for years.
Risk-Free Performance Model
We assume all risk for creative, media spend, and intake—delivering signed retainers based on your criteria. Once delivered to your firm, it's up to you to ensure they're well taken care of.
Data-Driven Compliance
Our proprietary compliance system ensures every campaign meets the highest industry standards while maximizing performance.
Higher Conversion Rates
Our leads convert at higher rates than competitors because we focus on quality over quantity and proper prospect qualification.
Trauma-Informed Intake
All our partner intake centers are trained in trauma-informed practices, ensuring every claimant is treated with dignity, empathy, and respect throughout the process.
Partner With Us
Experience the NIB Direct difference. Let's discuss how we can help grow your firm with high-quality mass tort case acquisition.
Schedule Free Consultation